Vurt wants you to look at vertical videos as a genre of their own
Summarized by News Era from reporting by theverge.com. How we work
What Happened?
From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats. In this arms race for viewers' attention, it has often felt like everyone is trying to find new ways to exist on people's phones. But a new startup thinks that the next step in vertical series' evolution is going to take place on our wide-screen televisions.
Key Takeaways
- 1Streaming services are exploring vertical content to compete with social media platforms.
- 2A new startup, Vurt, aims to bring vertical series to widescreen televisions.
- 3Vurt differs from other platforms that focus on mobile viewing for vertical content.
Summary written with AI from the story's source text.
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