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Amazon Prime Video’s ad-free plan is getting a price hike
Tech

Amazon Prime Video’s ad-free plan is getting a price hike

March 13, 2026News Era TeamLast updated: March 13, 2026
By News Era Team — Independent tech and cybersecurity news for US/UK/CA/AU readers.

What Happened?

Amazon Prime Video is raising the price of its ad-free plan in the US and adding several new features. Starting April 10th, Prime Video's ad-free tier will cost $4.99 per month instead of $2.99, and include "exclusive" access to 4K/UHD streaming. The price increase comes two years after Amazon switched all users on Prime Video - which comes as a perk with a standard Amazon Prime subscription - to an ad-supported plan and began charging extra for commercial-free streams. Now, the streamer is calling its ad-free tier Prime Video "Ultra," and is adding support for up to five simultaneous streams (up from three), up to 100 downloads (up from 25 … Read the full story at The Verge....

Why It Matters

The implications of this tech update are significant for digital infrastructure in Tier-1 nations. Experts suggest that such developments could influence both consumer behavior and enterprise-level security protocols in the US, UK, CA, and AU markets.

Key Takeaways

  • 1Analyze how this Tech shift affects your current digital setup.
  • 2Stay proactive by implementing recommended security patches or software updates.
  • 3Monitor News Era for further developments on this story.

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